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speakers 2011 conference at UR

Kicking off the conference is VPW member Ellen Brown, co-author of “Margaret Mitchell’s Gone With the Wind: A Bestseller’s Odyssey from Atlanta to Hollywood,” who will give the keynote address.  Granted unprecedented access to GWTW records and correspondence, Brown and John Wiley, Jr., examined the biggest mystery of them all: how a disorganized and incomplete manuscript by an unknown Southern writer was discovered by a major New York publisher and became one of the most popular, profitable and controversial novels in literary history.

BreakOut Sessions Speakers: 10 a.m. and repeated 11:15 a.m.

Pamela DiSalvo Lepley and Anne Buckley were at the center of a media frenzy that extended well beyond the athletics department when VCU’s basketball team made it to the Final Four last March.  Lepley became executive director of VCU’s Division of University Relations in July 2010. She leads the university’s marketing, media relations, creative services and outreach programs. Previously, she led VCU’s Communications and Public Relations as director, responsible for the news and public information efforts of VCU and the VCU Medical Center.

She joined VCU after seven years as vice president and director of public relations at Siddall, Inc., of Richmond, Va., where she developed and directed several award-winning strategic marketing and communications programs for a variety of national business and government clients.

Buckley was named director in January 2011 and leads the news and public information responsibilities of VCU and the VCU Medical Center, one of the leading academic medical centers in the country. She served as associate director for six years, overseeing the day-to-day operation of the Office of Communications and Public Relations.

She came to VCU after six years as founder and president of Prestige Media Inc., a full-service public relations firm for corporate clients, law firms and small- to medium-sized businesses throughout Virginia and the Southeast. She is a former New York-based national news editor for the Associated Press, responsible for selecting, directing and editing the day’s top stories for distribution to more than 1,500 newspapers throughout the U.S. She also worked as a reporter in the AP’s Albuquerque, N.M., bureau.

Robert Hodierne began his 40-year journalism career as a freelance photographer covering the Vietnam War.  In 1981 he was part of a team that won most American journalism awards, including the Pulitzer Prize. As senior managing editor of Army Times Publishing Co., he ran the publications' coverage of the first stage of the war with Iraq from Doha, Qatar, where he supervised 13 journalists embedded with the American forces. In 2004, he spent six weeks embedded with American forces in Iraq, and the following year he spent another month there.  For nearly three years, Hodierne left journalism and sailed a 32-foot boat through the South Pacific. He now teaches University of Richmond journalism students the art of creating documentaries.

Joeffrey Trimmingham has developed and/or shaped strategic marketing and branding programs for 181 nonprofits, government agencies and Fortune 100 companies across 20 industries. Collectively, those programs resulted in more than $100 million in new revenue and increased awareness for local, national and multi-national organizations. He has served as adviser for Altria Group, BP, The City of Chicago, KaBOOM!, Muntu Dance Theatre, McKinsey & Company, McDonald’s, Motorola, the Tribune Company and others.