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A Bit about the Speakers
Register now: Conference (Registration forms are MS Word Documents)
| Friday, Sept 21 |
| 8–9:30 am |
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Breakfast and Welcome to Virginia! |
Timothy M. Kaine, governor of the Commonwealth of Virginia |
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| 9:45–11 am |
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WR |
Historical Writing |
Thomas Dyja, author, and
Cathy Maxwell, best-selling author |
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PR |
Corporate Communications |
William Hall, vice president, corporate communications and community affairs, Dominion, and
Marge Connelly, CEO and president, Business Services Group, Wachovia Securities |
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Freelance Business |
Melanie Lee Esq., attorney, Lee Law Office |

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| 11:15 am–12:15 pm |
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WR |
Community Writing |
Ken Woodley, editor, The Farmville Herald |
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PR |
Advertising Spotlight |
Shannon Webb, the Martin Agency |
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LS |
Dressing for Success |
Jane Barber, manager, Personal Touch, Nordstrom Short Pump Town Center |
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| 12:30–1:45 pm |
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Lunch |
Adriana Trigiani, best-selling author |
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| 2–3:15 pm |
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All in the Family |
David Baldacci, best-selling author, and
Sharon Baldacci, also a published book author |
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PR |
Sports Marketing |
Tripp Sheppard, Virginia State Golf Association, and
Jon Lugbill, Executive director, Metropolitan Richmond Sports Backers
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Photography |
Alexa Welch Edlund, photojournalist, Richmond Times-Dispatch |
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| 3:30–4:45 pm |
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Why Hollywood Loves Virginia |
Rita McClenny, vice president of Film and Industry Relations, and
Andy Edmunds, logistics manager, both of the Virginia Film Office |
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| Saturday, Sept 22 |
| 8–9:30 am |
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Breakfast and President's Round Table on the 400th anniversary of the settlement of Jamestown |
Alisa Bailey, president and CEO of Virginia Tourism; Jeanne Zeidler, mayor of Williamsburg and executive director of Jamestown 2007; and
Chip Mann, executive director, Jamestown 400th Commemoration Commission. |
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| 9:45–11 am |
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Reviews and Critiques |
Melissa Ruggieri, music critic, Richmond Times-Dispatch, and
Ed Slipek Jr., architecture critic, Style Weekly |
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PR |
Crisis Management |
Bill Harrison, vice president, public relatios, American Red Cross Greater Richmond Chapter, and
John Tadlock FBCA, church, minister and family wellness facilitator, Virginia Mission Baptist Board |
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Growing Older, Not Old |
Betty Booker, non-fiction writer, former Richmond Times-Dispatch reporter and columnist, and
Debbie Burcham, Virginia Department for the Aging |
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| 11:15 am–12:30 pm |
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Online Journalism |
John Harris, editor in chief, The Politico and politico.com, and
Mitch Gelman, senior vice president and senior executive producer, CNN.com |
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PR |
Public Speaking |
Paula Otto APR, associate director, Virginia Commonwealth University School of Mass Communications |
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Closing the Book Deal |
Kirk T. Schroder Esq., partner, Schroder Fidlow PLC, a firm dedicated to arts and entertainment law |
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| 12:45–2:15 pm |
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Lunch |
L. Douglas Wilder, mayor, City of Richmond |
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| 2:30–3:45 pm |
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Making and Breaking the News |
Marsha Mercer, bureau chief, Media General News Service, and
Mo Elleithee, senior spokesman for the presidential campaign of Sen. Hillary Clinton.
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PR |
University Relations |
Brian Eckert, director of media and public relations, University of Richmond;
Jeff Hodges, director of public relations, Hollins University;
Christine LaPaille, vice president, university relations, George Mason University |
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All Things Organizing |
Katherine Lawrence, founder; Marie Crimmins, home office specialist; Cathy Lehew, commericial division director; and Mindy Godding, residential services, all of Space Matters |
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